The following Checklist should be reviewed weekly to determine the events and circumstances that might merit Media Coverage.
I. New or Updated Product Information
II. New Customer Information
III. New Strategic Alliances/Partnership Information
a. Software Vendors (ERP, CRM, SCM)
b. Professional Services (Law Firms, CPAs, PR firms)
c. Co-op Bundling Sales Program
IV. New Facility or Manufacturing Operation
V. Company Data Announcements
a. Sales Data (Increased sales)
b. Growth Announcements (by employees, sq. ft., revenue)
c. Marketshare Announcements
VI. Industry Sector News
a. Competitive Analysis
b. Comparison within the sector
c. Leadership Position within the sector
VII. Local/Regional News
a. Jobs/Local Economic Impact
b. Community Service/Goodwill
c. Sponsorships/Participation
VIII. Events, tradeshows, conferences, awards
IX. Association/Organization Memberships
a. Manufacturing Association
b. Industrial Sector Association partnership
c. Other key Organizations/Association
d. Political Affiliation
X. Cross-Reference Media
a. Radio
b. Television
c. Photo Opportunity
Cutlers check list is used in conjunction with the proprietary Manufacturing Media Consortium of 2000 journalists writing about trends and data in the manufacturing sector.
TR Cutler
954-486-7562
http://www.trcutlerinc.com
e-mail protected from spam bots
CAFTA Draws Central America to Manufacturing PR Firm TR Cutler Central American Free Trade Agreement Draws Central America to Manufacturing PR Firm
TR Cutler, Inc.,( www.trcutlerinc.com ), based in Ft. Lauderdale, Florida, specializes in public relations for manufacturers. According to Thomas R. Cutler, President & CEO of the firm, The Central American Free Trade Agreement is benefiting U.S. manufacturers by eliminating tariffs on many American goods imported by Central American nations. Manufacturers in Central America are initiating PR campaigns to develop a market presence in the U.S.; U.S. Manufacturers are initiating PR campaigns to devel ..
ABOUT THE AUTHOR
Professional Marketing Firm reaching the Manufacturing Community Worldwide
Las Vegas Journal Review Reports Manufacturing Optimism Manufacturing Optimism topic of Las Vegas Journal Review Reports
Every two years the Manufacturing Marketing firm, TR Cutler, Inc. conducts a national survey about the optimism of manufacturers throughout the U.S. The Las Vegas Journal Review reporter, Jennifer Robison reported the survey results at: http://www.reviewjournal.com/lvrj_home/2006/Jan-15-Sun-2006/business/5210919.html
Robison accurately reported that, A survey from TR Cutler, a Florida company that conducts marketing research and public relations for manufacturers nationwide, found that 70.6 percent of ..
