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TR Cutler, Inc.,(http://www.trcutlerinc.com), based in Ft. Lauderdale, Florida, specializes in public relations for manufacturers. According to Thomas R. Cutler, President & CEO of the firm, "The Central American Free Trade Agreement is benefiting U.S. manufacturers by eliminating tariffs on many American goods imported by Central American nations. Manufacturers in Central America are initiating PR campaigns to develop a market presence in the U.S.; U.S. Manufacturers are initiating PR campaigns to develop a Central American market presence."
Cutler's team includes Dean Schmidt, Vice President of PR Advantage Affinity Program and works with manufacturers and manufacturing associations to determine what is newsworthy and merits media coverage. Schmidt brings operations expertise to the team and will establish measurable impacts and metrics for manufacturing clients and noted that, "The passage of CAFTA is a strong indicator of global marketing in the manufacturing sector. The need to establish branding and market awareness in new markets requires aggressive PR campaigns."
Cutler is ranked as the nation's leading manufacturing journalist. Cutler founded the Manufacturing Media Consortium. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand the coverage and importance of the manufacturing media coverage.
Cutler created the Mass Marketing Manufacturing Media Blitz, a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign. Cutler has authored more than 1000 articles for a wide range of manufacturing, industrial, and business journals, dailies, and month trade B2B publications. Cutler also authored best-selling Manufacturer's Public Relations and Media Guide. Cutler has been the spokesperson of the ETO (Engineer-to-Order) Institute, since 2004. The organization has quickly become the key resource for non-repetitive manufacturers. http://www.etoinstitute.org.
TR Cutler, Inc.
http://www.trcutlerinc.com
Thomas Cutler
954-486-7562
ABOUT THE AUTHOR
TR Cutler Leading Manufacturing PR Firm Resigned Associate Editor Position Leading Manufacturing PR Firm TR Cutler,Inc. Resigned Associate Editor Position of Industrial Connection
Thomas R. Cutler, President and CEO of the largest manufacturing PR and marketing firm, TR Cutler, Inc. ( www.trcutlerinc.com ) resigned this month as associate editor of Industrial Connection magazine effective immediately. Cutlers enhanced roles with other publications and media outlets made the departure from Industrial Connection necessary. Cutler has been named regular contributing editor to InMFG magazine (formerly Industrial Product Bulletin), a monthly Reed Business publicati ..
Professional Markrting Firm
Thomas R. Cutler Delivers Tangible Manufacturing PR Checklist Ranked as the nations leading manufacturing journalist and an editor, TR Cutler ( www.trcutlerinc.com ) has issued a PR Checklist for manufacturers. Cutler tells the extraordinary stories of manufacturers. According to Cutler, There are great companies making great products. There are too many manufacturers and companies serving the manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way. My goal is to provide a checklist for manufacturers to determine what is and is not newsworthy. News ..
Thomas R. CutlerManufacturing Journalist Thomas Cutler Sees CAFTA Topics in 2006 Coverage
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