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"Manufacturers spent the past fifteen years becoming lean, efficient, and highly competitive while completely ignoring their marketing and public relations efforts," according to Thomas R. Cutler, the nation's leading manufacturing journalist and CEO of TR Cutler, Inc. (http://www.trcutlerinc.com) based in Ft. Lauderdale, Florida.
Manufacturer neglect, prompted the firm's development and launch of the intensive Manufacturing PR Media Blitz' program, a 90day program allowing even very small manufacturers to tiptoe into the public relations arena driving quantifiable and measurable impacts.
According to Dean Schmidt, Vice President of the Affinity Program for TR Cutler, Inc., "We had to find a way for manufacturers to rapidly experience ROI from an aggressive PR campaign. 45 press releases in 90 days generates extraordinary traffic to manufacturers' websites and optimizes search engine rankings." Schmidt acknowledged that new website traffic from potential customers often helps to quickly identify missing "call-to-action" messages and results in revised or updated websites.
Schmidt also noted, "With almost nine out of ten manufacturers employing less than fifty employees, tight margins, global competitiveness, and enticing spending alternatives, PR is often relegated to the "back burner."
Cutler developed the PR Advantage Affinity program for manufacturing associations' members. TR Cutler suggested that, "Due to our leadership role in the manufacturing public relations arena, we have decided to introduce a program that will allow manufacturing associations to offer their members deeply discounted PR services starting in September 2005. There is no cost for the manufacturing associations to participate in the program and offer these deeply discounted PR services to their members."
In early Q3, Cutler conducted the largest North American manufacturer survey about anticipated marketing budgets in 2006. Statistically significant findings indicated that nearly two-thirds (64%) of the manufacturers surveyed anticipate a dramatic increase in PR budgets of 50% above 2005 levels; travel, print advertising, tradeshow exhibiting, and direct mail each revealed a 30% decrease in 2006 marketing versus 2005.
TR Cutler
954-486-7562
http://www.trcutlerinc.com
trcutler@trcutlerinc.com
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Sunday Manufacturing Radio Program with Manufacturing Journalist TR Cutler Manufacturing Journalist TR Cutler on Sunday Manufacturing Radio Program
The new weekly radio show sponsored by the Manufacturing Institute -- the research and education arm of the National Association of Manufacturers (NAM) -- will feature the nation s leading manufacturing journalist, Thomas R. Cutler this Sunday morning regarding the outlook for manufacturing media coverage. Manufacturing America s Future, a briskly paced half-hour program, debuted June 12 on Washington s ABC owned and operated WMAL-AM 630. According to Host and producer Darren McKinney, The fact is manufacturin ..
Professional Marketing Firm
Manufacturing PR to be Available to Manufacturing Association MembersRanked as the nations leading manufacturing public relations firm, TR Cutler, Inc. ( www.trcutlerinc.com based in Fort Lauderdale, Florida, is launching a new affinity program providing intensive Manufacturing PR Media Blitz to members of manufacturing associations. According to Cutler, Manufacturing Associations have been seeking ways to drive additional revenue streams. Over the past few years membership revenue has decreased and service revenue has been one of the few ways in which these associations have been able to survive. Due to the leadership role that TR Cutler, Inc. has in the manufacturing public r ..
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