Ranked as the nations leading manufacturing public relations firm, TR Cutler, Inc. (http://www.trcutlerinc.com) based in Fort Lauderdale, Florida, is launching a new affinity program providing intensive Manufacturing PR Media Blitz to members of manufacturing associations. According to Cutler, Manufacturing Associations have been seeking ways to drive additional revenue streams. Over the past few years membership revenue has decreased and service revenue has been one of the few ways in which these associations have been able to survive.
Due to the leadership role that TR Cutler, Inc. has in the manufacturing public relations arena, we have decided to introduce a program that will allow manufacturing associations to offer their members deeply discounted PR services starting in September 2005. There will be no cost for the manufacturing associations to participate in the program.
- Cutler founded the Manufacturing Media Consortium in the same year. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand the coverage and importance of the manufacturing media coverage.
- Cutler created the "Mass Marketing Manufacturing Media Blitz", a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign.
- Cutler authored The Manufacturer's Public Relations and Media Guide in 2000, which quickly became the key media resource guide for manufacturers seeking coverage.
- Cutler has been the spokesperson of the ETO (Engineer-to-Order) Institute, since 2004. The organization has quickly become the key resource for non-repetitive manufacturers. http://www.etoinstitute.org.
- Cutler was recently named a Contributing Editor to InMFG magazine and IndustrialLeaders.com in 2005.
Manufacturing Media Blitz Allows Manufacturers to Test the PR Process PR Process Allows Manufacturers to utilize the Manufacturing Media Blitz
TR Cutler, Inc.,(
www.trcutlerinc.com),based in Ft. Lauderdale, Florida is the only PR firm specializing in public relations for manufacturers. In the August 5th issue of IndustrialLeaders.com, Cutler discusses trends in Manufacturing PR and the development of the Manufacturing Media Blitz that consists of a 90-day campaign to drive traffic to a client s website and increase product and company awareness. According to Thomas R. Cutler, President of the company, This program will allow manufacturers to tip toe into PR and see measura ..
The manufacturing associations that become early adopters of this Affinity Program will receive the highest rebate level from TR Cutler, Inc. Cutler expects more than 200 manufacturing associations to participate in the program by the end of 2006, serving more than 4000 manufacturers in North America.
TR Cutler
954-486-7562
http://www.trcutlerinc.com
e-mail protected from spam bots
ABOUT THE AUTHOR
Professional Marketing Firm reaching the Manufacturing Community Worldwide
Manufacturing Optimism Survey by TR Cutler, Inc.Every two years the Manufacturing Marketing firm, TR Cutler,
Inc. conducts a national survey about the optimism of
manufacturers throughout the U.S. The Milwaukee Journal Sentinel
reported the survey results at:
http://www.jsonline.com/bym/news/dec05/380879.asp
BR> When last conducted, November 2003, the manufacturing sector
was coming out of a long-term slump. Indeed the economy of the
manufacturing sector has improved drastically in the past two
years. Among the 2429 privately-held manufacturers surveyed,
optimism was stronger in almost all geographic sectors, with few
exceptions. The most optimist geographic regions are:
With a ..
